Since the average trade show attendees will only spend a few seconds of their attention as they pass by your booth, what can you do to make it count? The answer – use high impact trade show graphics to make your brand stand out from the crowd!
According to studies conducted by the Center for Exhibition Industry Research, you only have 3 to 5 seconds to attract the attention of your target audience so you need to use hard-hitting trade show graphics and displays to let them know what your brand is all about as they pass by your booth. You need to present your brand in the best possible light since 92% of all trade show attendees are looking for new products and 67% of them are potential customers!
Considering the important role trade show graphics play in attracting your target audience’s attention, communicating your brand message and creating awareness, here are some tips to consider to make sure your brand gets noticed and be remembered by your target audience.
Use white space thoughtfully. Highlight the message you want to deliver by balancing the amount of image and text in your display with the amount of white space or background. Keep in mind that using too many images and/or text will only dilute your message and push potential customers away.
Choose colors wisely. When choosing which colors to use, always consider your company and logo colors. Use contrasting colors (e.g. dark colors on light background or light colors on dark background) is to make things easier to read and create more impact.
Avoid artsy fonts. Cursive and decorative fonts may look good but they are not always easy to read. Remember, you only have a few seconds to attract people’s attention so make it count!
Participating in trade shows can make a great difference in your business so choose a professional signs and graphics company to make sure you get the results you need. If you are in and around the Georgia counties of Forsyth, Cherokee, Cobb, Fulton and North Fulton, DeKalb and Gwinnett, choose to work with Apex Signs & Graphics, the undisputed leader in the industry. With our combined 35 years of experience, we know what it takes to make your brand stand out from the rest. Contact us today at (678) 795-0775 or visit our website to request a quote.