If your client is in a state of confusion when visiting your business, then that client might think twice before doing business with you in the future. Being in a new building—especially if it has a lot of floors and suites—can be overwhelming for some first-time and longtime clients. Make a great first impression with your clients while easing their load with clear, presentable suite and directory signs.
If you’ve been hesitant to install suite and directory signs for aesthetic reasons, you might not realize that these signs can be conformed to match your branding. In fact, these signs can accentuate your branding and represent your company just as well as you do. But do signs that are customized to a brand cut corners regarding laws and regulations? Quite simply, no—but let’s look more into that.
The Americans with Disabilities Act set the standards in that signs need to conform to in order for everyone to enjoy what your business has to offer. There’s no two ways about it: Your business needs to be ADA-compliant. Luckily, ADA signs can be inexpensive and great looking for your building’s interior. Doing so extends your brand by offering your services to everyone.
The best practice for any building of service is to provide proper signage. Way-finding signs are the unsung heroes of a business’ success. Without suite signs and directories, clients would aimlessly walk around the building in a frustrating wild goose chase until they ask the receptionist where they need to be. The clear, professional, and concise way to display way-finding is through a directory in your building’s lobby or communal area.
Directories and suite signs are so vital to a business’ success, but they’re only the tip of the iceberg on how signage can help your brand.
Getting suite and directory signs is inevitable. Trust someone with experience to make and install these signs for you. Apex Signs & Graphics is Georgia’s most reliable and trusted signage company. We offer all the necessary services for your signage needs—including exterior, interior, ADA, and so much more.
If you’re in need of any kind of signage to communicate your message and extend your brand, request a no-obligation quote today. Contact Apex Signs & Graphics today at 678-795-0775. For more on how signage can help your business, connect with us on Facebook, Twitter, and LinkedIn.