Best Practices to Make Sure Your Signs in Atlanta Are Seen

Perhaps you’re familiar with the saying “A business without a sign, is a sign of no business”? Well, despite the advent of numerous modern marketing strategies, having clear, eye-catching business signs in Atlanta never fail to make a great first impression, attract your target customers’ attention and let them know who you are and what you have to offer.

Business signs in Atlanta are everywhere so you’ll want to make sure yours are prominently seen by your target market. Otherwise, you’ll risk losing a lot of potential sales to the competition. According to a study conducted by FedEx, 76% of customers visit a store or business because their business sign caught their attention while 60% would think twice about entering a store or business if it doesn’t have a sign.

Having smartly branded, well-crafted business signs are one of the most important elements of your business so it should make a mark on your target customers’ mind and fully represent your potentials. Given its importance, what should you do to ensure that your signs are seen by your target market? Here are some best practices that you may want to consider.

Business Signs in Atlanta: 3 No-Fail Ways to Attract Your Target Customers’ Attention

Your signage acts as your very own 24/7 salesperson and brand ambassador so it needs to draw attention to your place of business. Here are some best practices that may help you accomplish your goal.

• Have a great design. For best results, use appropriate colors (e.g. blue signifies strength and dependability while red represents youth and excitement) and the right contrast in designing your business signs. Use large fonts that are easy to read, and refrain from using fancy typography. You should also use the right wordings to evoke emotions and forge a connection with your target market.
• Be consistent. Your signage should be consistent with your brand so people will know exactly what to expect when they enter your premises. Using the same logo, design and color schemes also reinforces your brand and creates a feeling of dependability.
• Pick the right location. Your sign needs maximum exposure so put where most people will see it. However, please keep in mind that you may need to follow the existing rules and regulations governing the proper placement of business signs in your area.

 Need Business Signs in Atlanta?

When you need properly designed and installed signs in Atlanta, trust only the experts. Trust Apex Signs & Graphics to give your business the boost it needs. Tell us about your project and let’s get started selling your message! Contact us today at (678) 795-0775 or visit us online to request a quote.

You may also follow us on Facebook, Twitter or LinkedIn to know more about how we can make your business shine!