Retail Signs That Make the Sale

Since most people prefer to buy from businesses they know or have already heard of, having good quality retail signs can help spell the difference between the success and failure of your operations. How do they do that? Well, aside from attracting your potential customers’ attention and driving foot traffic to your place of business, these signs can help reinforce your brand, communicate your message, and differentiate your business from the competition.

The Importance of Retail Signs

Retail signs help make a sale. According to a study commissioned by FedEx, a great majority (about 76%) of consumers visited a store after seeing its sign while 68% even purchased a product or service after a sign caught their attention. More interestingly, 75% of respondents admitted that they have recommended a business to their personal network based purely on their business signs.

Now that you have successfully enticed shoppers to set foot inside your store, you can use interior business signage to introduce your products and services, draw attention to special promotions and drive sales. As you can see, retail signage works!

What Makes a Good Quality Sign? 

Unfortunately, not all retail signs are created equal. There are those that deliver the expected results while there are those that don’t do anything good for your business. According to the same FedEx survey, 68% of the respondents believed that the quality of signage reflects the quality of the products and services offered while 50% indicated that poor quality signage deter them from entering a place of business.

So, what makes a great retail sign? For optimum results, it should:

• Be short and straight to the point.
• Have easy-to-read fonts.
• Provide the customers a reason for buying.

Want Maximum Results? We Can Help!

If you are in and around the Georgia counties of Forsyth, Cherokee, Cobb, Fulton and North Fulton, DeKalb and Gwinnett, let Apex Signs & Graphics design, fabricate and install your business signs for you! We have the right skills and experience to make your brand stand out from the rest so contact us today at (678) 795-0775 or visit our website to request a quote. You may also follow us on Facebook, Twitter or LinkedIn to know more about how we can make your business shine!