Some may not think much about it but office lobby signs are a great way to impress and draw people in, and an excellent tool to let them know who you are, what you offer and what you stand for. So, rather than putting up some particularly unremarkable piece of art on your blank lobby walls, you’ll increase brand awareness, foster more meaningful engagement with partners, employees and customers, and gain more traction by using compelling and professionally designed lobby signs in your reception area or building entrance.
However, not all office lobby signs are created equal. While they are primarily designed to create a great first impression and impart a message of professionalism and trust, some lobby signs actually do the opposite. Some even scare potential clients away. What do your signs do for you? Do they represent your brand well and make your customers feel comfortable or do they hurt your business? Here are some tips to help you choose the best lobby signs for your company.
Choose the right style. Your lobby sign should adequately reflect the personality of your company and show your brand character. It should effectively communicate information about your brand without uttering a single word and should appeal to your target market. Thus, lobby signs for a restaurant business will have an entirely different style as compared to that of a law firm, a tech company or a financial services company.
Choose the right size and materials. The materials you use and the size of your lobby signs matter. To get optimum results, your signs should be about one half the width of the wall where it will be installed. Since they are not exposed to the elements, you are not limited to your choice of materials. You can use metal, acrylic, vinyl and wood to suit your overall branding.
Determine your budget. No matter what your budget is, you will never run out of options. With endless possibilities available, you can have an office lobby sign that best reflects your brand within your price range.
When you need properly designed and installed lobby signs in Atlanta, trust only the experts. Trust Apex Signs & Graphics to give your business the boost it needs. Tell us about your project and let’s get started selling your message! Contact us today at (678) 795-0775 or visit us online to request a quote. You may also follow us on Facebook, Twitter or LinkedIn to know more about how we can make your business shine!