What do you do when the back of your storefront is not adequately marketing, branding or bringing in the customers? The answer is simple: take a page from the playbook of GoWireless, a Verizon Wireless premium retailer. Located at 1570 Holcomb Bridge Road, the new store needed signage that would add a wow factor to the back of its property. Full windows could not properly be utilized for product displays or marketing. This is when the company’s management team contacted Apex Signs & Graphics for assistance.
We met with the management team and conducted a site evaluation. We listened intently to the company’s marketing goals. It quickly became clear that we needed to design and manufacture oversized vinyl window cling. For retail stores in Roswell, GA, this signage solution allows for the cover-up of glass panes that do not add to the visual pull of a business. Cases in point are windows that open up into a storeroom, an area that is under construction or the back of a store where there is little merchandising aimed at passersby.
For GoWireless, we created whole-pane control tac vinyl that we then installed. The glass is now fully covered with the iconic red brand color of Verizon, which effectively co-brands the location with GoWireless. It identifies the business as a premier retail outlet that offers this brand to consumers. In addition, the combination of the red color with the black of the window frames creates an eye-catching and dramatic display that increases interest in the location and makes wayfinding for consumers a snap.
GoWireless went for the gusto. They did not just commission a few window graphics to enhance name recognition or brand awareness, but they went for an impressive full-window display that cannot help but turn heads. When this is something that you are thinking of doing as well, our technicians can help.
Call our graphic artists to orders the retail store full vinyl window cling Roswell, GA, members of the business community swear by.