Creating Style and Giving Information Through Commercial Building Signage

Commercial Building Signage Communicates Your Message

At its very basic, commercial building signage helps to identify your business and location for customers who are looking for it. But your sign can achieve much more than this, especially if you take care to consider the style of the sign and the type of information you choose to convey using the lettering on the sign.

Considering Style When Designing Your Commercial Building Signage

Not only do you want to put up commercial building signage that is visually appealing so you can create a positive first impression, but you’ll want a sign that reflects what you represent as a brand. To achieve this, you’ll want to think about the following stylistic elements:

• Font ― Besides choosing an easily readable typeface, make sure its style represents your brand. For example, bubbly-style letters probably aren’t appropriate for a funeral home, whereas elegant cursive-style letters won’t quite fit for a toy store. If you need help, refer to your company’s logo for inspiration.
• Colors ― For a sign that pops, you’ll want to make sure the color of the text contrasts the color of the background. You won’t want to deviate far, if at all, from the colors you use in your branding. Also, keep in mind that different colors have different psychological effects on consumers. For example, blue represents trust, red incites hunger and purple reflect luxury.
• Type ― The sign industry has progressed tremendously and now offers so many styles of signs. Some examples include monument signs, sandblasted signs, electronic message centers and channel letter signs. Keep your brand in mind when choosing a signage type. A business that’s open at night will want to consider signs that can be lit up such as a channel letter sign.

Tips for Conveying Information Using Signs

One of the main goals you’ll want to achieve with your building signage is to convey what your business does to people who might not be familiar with your brand.

You might be able to get away with just using the business name if what you do is apparent from the name. However, this isn’t always the case. For example, let’s say a local HVAC service is called “Joe and Sons.” If the sign on their business only reads “Joe and Sons,” no one is going to know what the business actually offers. In such a case, you might want to add what kind of service you provide. For example: “Joe and Sons ― Heating and Cooling”

To differentiate your business’ name, e.g. “Joe and Sons,” from the words you use to describe what your business offers, e.g. “Heating and Cooling,” consider using different fonts, sizes and colors for the text.

Apex Signs & Graphics: Your Trusted Commercial Building Signage Supplier

When investing in commercial building signage, it’s important to put some thought into the style of the sign as well as what type of information you want to convey. For advice and getting started on your commercial building signage, be sure to contact Apex Signs & Graphics at 678-795-0775 today. For more on how business signage and graphics can boost your brand and communicate your message, connect with us on Facebook, Twitter, and LinkedIn.