Car wraps: Best bet for small business

In addition to everything else they need to worry about, small business owners’ often cite getting the word out about their company as one of their biggest challenges. These folks work hard to build a business from the ground up, securing locations, employees, permits, the whole nine yards. But on grand opening day, the bell on the business’ entrance doesn’t ring once. What happened? It’s tough to secure customers when they don’t know you exist, but there is an easy, affordable way to let the people in your community know that yes, you are open for business: car wraps. If you are a small business owner, this oft-overlooked method for advertising might be your best bet, and the pros at Apex Signs & Graphics are here to help.

Why should I invest in car wraps?

When you think about advertising, your mind generally goes to a few different places: television, radio, Internet and print. Small business owners can spends thousands upon thousands in these outlets and still not see the kind of local response they would like. For nearly any small business owner, car wraps are going to be an invaluable tool in your advertising arsenal. A recent study showed that 91% of potential customers who saw a vehicle with a custom wrap or advertising graphic remembered the business name and what they offered. The numbers were much lower on traditional advertising outlets such as the ones mentioned above. That statistic alone should be enough to get you thinking about what your business’ car wrap might look like, and when you plan to call Apex Signs & Graphics.

Everyone loves to complain about Atlanta traffic, especially with the I-85 bridge currently under construction, but smart small business owners should see the congestion as an opportunity, rather than a setback. The fact of the matter is Atlanta professionals spend a good part of their day on their commutes to and from work. These commuters are your captive audience. With so many able to recall and remember vehicles with advertising car wraps, small business owners not already considering one of these car wraps probably should be.

Contact Apex for a quote

At Apex Signs & Graphics, we have the experience and know-how to get your business’ car wrap done right. Our designers will take existing color palettes from your logos and advertising material and wow you with the slick presentation a car wrap should. And not only do we design and print the car wraps, we will install them for you as well. Don’t let your small business slip away unnoticed; call Apex Signs & Graphics at 678-795-0775, request a quote online  or follow us on Facebook, Twitter or LinkedIn and get your car wrap started today.