The Credit Cards website reports on the results of a poll conducted with consumers. Findings put a new spotlight on impulse buy statistics. For example, did you know that 79 percent of respondents make their impulse buys in stores rather than online? For those making more than $75,000, an impulse purchase can cost as much as $1,000. The number of these buys is going up. Do you have the right retail store signs in Roswell, GA, to encourage customers to splurge a little?
Convert passersby into shoppers by piquing their interest in your store and its products. Doing so with window graphics is advantageous because it lets you take advantage of changing seasons and special shopping occasions. Case in point is the winter holiday shopping season that starts earlier and earlier each year. Choose decals or graphics that show your products, co-brand your store with known manufacturers, or pose questions to passersby that highlight your relevance for their shopping reasons.
Depending on the products you sell, it helps to have shoppers envision themselves using the items. This is as true for microwaves and bread makers as it is for washing machines and television sets. Select full-color posters that take up plenty of space on your walls. Ideally, they should show images of people enjoying the products or using them. Other display suggestions include point-of-purchase signs that make product-pairing recommendations.
If you run weekend or holiday specials, advertise them with vinyl banners that you hang in your parking lot between two light poles. Use a mesh product that allows the wind to pass through. For banners that you display directly on the façade, a standard vinyl material will do. Repeat this information on the store’s interior. Doing so offers you the advantage of addressing current shoppers and bringing in potential customers from the outside. If you are situated in a mall setting, the foot traffic generated by other retailers works in your favor.
When passersby always seem to be in a hurry when walking past your venue, add an A-frame sign. Placed in the flow of traffic, it slows down shoppers so that they can take in your banners and window graphics. Options include pre-printed A-frames that show off your store’s name and logo as well as a one or two-word sales messages. In the alternative, consider a branded sign with a display pocket that gives you the flexibility of displaying a variety of messages you can have our graphic artists pre-print on acrylic panels.
Contact our visual artists to discuss your next advertising campaign. Reel in foot traffic, convert shoppers into buyers and harness the power of signage to encourage impulse buys. Doing so ahead of the winter holiday shopping season is always a good idea, but the concept works year round. Let’s get started on your signage suite today!