Do you use ADA signs for your business? If not, it is about time you do. While complying with the standards set by the Americans with Disabilities Act (ADA) entails additional expense, there are several good reasons why your business should be ADA-compliant.
It is the law. The ADA mandates that all people with disabilities should be protected against discrimination or anything that would make it impossible for them to receive the services they deserve. Thus, they have the right to file a complaint against your business if they feel you failed to make your services accessible to them in any way. If the DOJ finds sufficient evidence that you have violated the ADA standards, you can be penalized up to $150,000.
It can help you get more customers – and keep them, too! According to the U.S. Census Bureau, about 1 in 5 Americans have some sort of disability. Additionally, people with disabilities, along with their family and friends represent a lucrative $3 trillion market segment. If you provide these people with what they need, you can widen your reach, foster customer loyalty and increase your profits. And since people love businesses that try to do good for the community, you can also attract customers from all walks of life.
It encourages word-of-mouth advertising. People with disabilities often help each other and are most likely to put in a good word or two about your business if it meets their needs.
Compliance with the law comes with tax write-offs and financial assistance. When you take steps to make your business ADA compliant, you are eligible to deduct up to $15,000 per year on your taxes to help cover for the costs incurred in meeting the standards.
It doesn’t need to be expensive. There are a lot of inexpensive ways to make your business more ADA-compliant. Little things like using ADA signs, putting a ramp on steps or adjusting your layout don’t require huge amounts of money but can definitely make a world of difference.
ADA signs can keep you in the right side of the law and help your business in more ways than one! So, if you’re looking for effective signage solutions to meet your needs, call us at (678) 795-0775 today and we will gladly answer all your questions. We can even provide you a free quote whenever you need it! Follow us on Facebook, Twitter or LinkedIn to know more about how we can improve the visibility of your business and make it more ADA compliant.